As a consultant, I support a restaurant owner in providing an objective view of operations and marketing. I have an eye for detail and a record of success in every aspect of serving food. Nob Hill hotel, catering services, gourmet foods market, even C-Store fast-foods, I have seen the spectrum of foodservice operations. I bring a perspective of creative direction in food trends, visual marketing, and knowledge as to how to build relationships with vendors, staff, and investors to fulfill your vision.
 Finalizing a restaurant concept in today's real-world consumer-driven market should involve looking for a comprehensive plan that includes off-site meals, plus aiming for an exceptional standard of service as highlights of your brand?  As a seasoned professional, I have the experience and insight of decades you can draw upon to create a successful operation. I have worked the ranks of some innovative and successful restaurants on the Monterey Peninsula and San Francisco.
Based near Sacramento, I focus on assisting with foodservice concepts for the ever-changing marketplace.  Having developed a plan for utilizing downtime and given resources, I bring a program to restaurants, coffee houses, even deli operators for increasing sales while providing locals the convenience of your signature menu items, on a take-home meal replacement.  It generates cash flow, reduced waste, and improves your marketing through being to place to pick up a quick restaurant prepared meal.   Once a program has begun, we market the concept through food styling/photography, menu presentation, and execution of packaging and convenience to the consumer.

I work throughout the West, mostly the Sierras of California. I travel, as required for training, menu development, photo-shoots, and installations. However, I offer cost-effective rates when working remotely with on-line updates for concept and general consultations. This streamlined approach means competent use of time and financial resources on your part.

   I can help you with marketing ideas. Use the Contact form to start a conversation. My stock photographic images are available from my catalog, or I can arrange to shoot on-site.


       My insight comes from years of experience; some failures and many achievements in successful organizations. I have opened and revamped numerous restaurants and a gourmet food market.  I offer an opportunity to learn from that knowledge. I work with you, one on one, to highlight your distinction by focusing on visual marketing, primarily through food photography, and design decisions in graphics, web design, and creative copy-writing.   I bring an eye for design, experience, and a passion for hospitality to meet today's dining expectations. Since I'm seasoned in food-service, I also bring service insights from a decade in 'fine-dining.' If you value that kind of insight, I can help you bring your vision to reality.


      I take road trips a few times a year if you're in California and want to get in on some new marketing of your Boutique hotel, B&B or restaurant.  I take photos, write on my blog, and we get to become friends possibly.-  Details


Townsend's BIO:  ~



BrandingMenu Conceptualization, Development and Execution, Signature Items, Plate Styling, Menu Descriptions, Graphics, Fonts, Visual Appeal

Logistics - Menu Production Outline Weekly/ Monthly Calendar of Item Specials- Equipment Procurement, Packaging Needs, Food Costing and Retail Pricing Coaching for 'Excellence in Service'  and proven Management Procedures to build guest loyalty






Projects & Places I have been involved:

Swan Levine House-  Grass Valley Historic Inn  (photos and new website)

Nevada County Grown- Bounty for the County 2018

North Star House

Wheyward Girl Creamery

Antonio Ayestarán Custom Catering- (photos and new website)

California State Parks-Empire Mine SHP

Flyer's Energy, Auburn, CA

Monte Vista Market, Monterey

Mediterranean Market, Carmel

Piatti, Carmel

Zig Zag, Carmel

Oasis Nightclub, San Jose

The Half Shell Restaurant, San Francisco

Calzones, San Francisco

Nob Hill at the Mark Hopkins Hotel, San Francisco

Café Majestic, Hotel Majestic, San Francisco

Old Bath House Restaurant, Pacific Grove



Project Fees & Schedule of Services:

Recent Blog Articles

All Photography on this site  is credited to and copyright protected by ©David B Townsend  2016-2019

                                         food styling: David B Townsend,  Antonio Ayestarán  *exceptions where noted

             * Recent Projects- Facebook, and Instagram posts- food styling by respective chefs of each operation

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Email: DBTOWN@ATT.NET                         Tel: 530-263-7763