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David B Townsend

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    Daunting Tasks of Creating and Marketing a Restaurant
    David B Townsend
    • Nov 14, 2018
    • 4 min

    Daunting Tasks of Creating and Marketing a Restaurant

    Creating a restaurant is Daunting, It requires an awareness of food and design trends, technology; sales tracking, costs, and marketing.
    Menu Descriptions Create Expectation and Exploration
    David B Townsend
    • Jul 27, 2018
    • 3 min

    Menu Descriptions Create Expectation and Exploration

    Antonio Ayestan caters the biggest outdoor event at Empire Mine SHP, for Sierra Nevada Hospital Foundation. His Filet is always a hit
    Elements of Visual Marketing
    David B Townsend
    • Jul 20, 2018
    • 4 min

    Elements of Visual Marketing

    Here is a punch list of visual elements to consider when developing a marketing plan. Beginning with store décor, merchandising, and color
    Tilapia, Not on my Table!
    David B Townsend
    • Jun 16, 2018
    • 4 min

    Tilapia, Not on my Table!

    According to some studies farm raised Tilapia is more detrimental to heart health than eating bacon or a hamburger.
    Restaurateurs:  3 Fundamental Marketing Functions
    David B Townsend
    • May 8, 2018
    • 4 min

    Restaurateurs: 3 Fundamental Marketing Functions

    3 TIPS, 3 FUNDAMENTAL MARKET FUNCTIONS, Signature Menu Items, Run High Food Costs, Design Visually for Social Media.
    Service: Your Competitive Edge in Foodservice
    David B Townsend
    • Apr 18, 2018
    • 3 min

    Service: Your Competitive Edge in Foodservice

    In a recent article from Jillian Kramer writing for food & wine.com ( March 23, 2018) talks about the dynamic changes coming to the groc...
    Importance of Food Styling for Restaurants
    David B Townsend
    • Apr 18, 2018
    • 2 min

    Importance of Food Styling for Restaurants

    It begins before any element of cooking begins. Deciding how to build the presentation will dictate the methods and the plating.
    What Branding Means in Food Service?
    David B Townsend
    • Mar 5, 2018
    • 2 min

    What Branding Means in Food Service?

    Your 'Brand' communicates your value and appeal to a potential guest. Let them know what makes your business unique. If you're known for ...
     Branding is just the first step in Marketing a Restaurant
    David B Townsend
    • Feb 7, 2018
    • 9 min

    Branding is just the first step in Marketing a Restaurant

    Visuals show off your food. Branding has to do with quality of your photo as well as your food.
    Web Design using WIX
    David B Townsend
    • Nov 23, 2017
    • 1 min

    Web Design using WIX

    choose your best suited template and build the initial site without you having the learning curve of navigating new a software program.
    10 Priorities in Restaurant Operations-an Evaluation
    David B Townsend
    • Nov 22, 2017
    • 2 min

    10 Priorities in Restaurant Operations-an Evaluation

    operations check list for restaurants
    Photography for Social Media
    David B Townsend
    • Nov 22, 2017
    • 1 min

    Photography for Social Media

    create a dedicated area somewhere that can be preset with good lighting and offer a variety of backdrops, you could plate food and shoot.
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    ~Writer Dan Levy, of Schitt’s Creek fame, said "Wardrobe is probably the most important element in storytelling outside writing of the script”.  Just as your ingredients and recipe are telling a story, the presentation is nearly as important to the whole development of your food concept. ~

    All Photography on this site  is credited to and copyright protected by ©David B Townsend  2016-2019

                                             food styling: David B Townsend,  Antonio Ayestarán  *exceptions where noted

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                 * Recent Projects- Facebook, and Instagram posts- food styling by respective chefs of each operation

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    © 2019 by David B Townsend. Proudly created with Wix.com

    Email: DBTOWN@ATT.NET                         Tel: 530-263-7763